— Daren (@LINCLibrarian) November 1, 2017
What’s your favourite new library book this week? Judging from the New Book list this month, mine is An everyone culture becoming a deliberately developmental organization by K
Spring finally is here! To celebrate this momentous occasion we have some new library books that have arrived this month to support the Lincoln International Business School.
Following on from Charlotte Hogg’s triumphant lecture last week, the University has managed another coup. This time, Juergen Maier, the Chief Executive of Siemens in the UK, is to speak at the Lincoln International Business School on the topic of Industrial Digitalisation – a major opportunity for the UK economy. This takes place on Monday 20th March, from 3PM in DCB 1101 – Main Lecture Theatre . Siemens, of course, is undeniably the industrial powerhouse of Lincoln and offers potential life-changing student placements. To book your place on this unmissable event go to:
The Library runs several drop-in sessions throughout the week for students to visit MASH (maths and statistics), Academic Writing Support (essay writing advice), Academic Subject Librarians (referencing, research skills, finding information) and IT Support in the Library (ICT queries). Martin and I also run drop-in sessions in the Business School building from 10-11am every Wednesday and Thursday.
Owing to student demand for a more flexible service, Martin and I are splitting the Wednesday morning drop-in service to one-hour slots from 10-11 every Wednesday and Thursday mornings (the original drop-in session was 9.30-11.30 on Wednesdays). They will still take place on the ground floor of the Business & Law building near the Book & Latte cafe, but with me leading the Wednesday session, and Martin the Thursday session.
Owing to student demand for greater flexibility around our drop-in sessions taking place at the Business School building, Martin and I will be delivering separate 1 hr sessions on the ground floor, opposite Starbucks (the Book & Latte) from 10-11am on Wednesday (Daren) and 10-11am on Thursday (Martin). Although we support different subjects we are keen to meet any student in the Business School with a library-related query such as researching the library databases, Harvard referencing and essay writing (such as essay planning, how considerate research relates to structuring and assignment, etc).
Philip Kotler gives the lowdown on Marketing, via the YouTube channel. Simply unmissable for anyone interested in business. Kotler’s book, Marketing Management, is the world’s most widely used graduate level textbook in marketing. The sixteenth edition of Phlip Kotler and Gary Armstrong’s extraordinarily popular Principle of Marketing is held at the University Library, like so many libraries all over world. In this lecture the man himself effortlessly talks about marketing at the Chicago Humanities Festival in 2012, a prestigious gathering which attracts today’s brilliant minds. The word ‘marketing’ was not even invented in the year 1900. The first department store was opened in Japan. The first newspaper ad appeared during the English interregnum period in 1652 advertising coffee, and the first ad agency NW Ayres appeared advertising Pears Soap in the Victorian era. The ancient Greeks had markets. The first marketing books appeared as economist books, but were written by ‘disillusioned economists’, so marketing is a branch of economics by association. Kotler’s famous mantra is place, price and promotion, potential, but what is marketing? ‘Marketing is everything’ and starts with the customer. Without the customer there is no business. Marketers rarely talk about ‘sane marketing’ like a brewery advising about not drinking too much, or the ethical use of pesticides. The public doesn’t tend to buy something that is a new idea. Even activist Noami Klein’s seminal No Logo is considered a marketing book even though it attacks brand consumption, because she informs the public that they are ‘paying too much’ for a product because of its received brand kudos. Kotler lists the best marketers like Ingvar Kamprad, the founder of IKEA, who wanted to reduce the price of furniture. The late Anita Roddick of Body Shop said, somewhat elliptically, ‘not selling hope – I’m selling motion’. Richard Branson’s a great self-publicist using stunts to promote a new product. Kotler discusses the products of aspiration, selling compassion, improving the lives of people. He asks the audience if there is a company they like, and Apple is unsurprisingly the favourite, like so many of our students choosing to write marketing assignments on product placement of the Apple i-phone in an emerging economy . It emerges that the customer is the bona fide marketer of Coca-Cola, because the company created a love-affair with the consumer so it pays relatively little for marketing. It’s all about exposure, particularly around social media, but the firm needs to know its audience otherwise investment is a waste of money. But has the U.S. reached saturation point? Growth is the issue. Growth means jobs. Kotler discusses the death of demand, how does a firm grow and defend that business and hold onto their customers? His advice is astonishing: ignore the books! Go against the grain to succeed. I would recommend this video for anyone wishing to learn more about marketing from a certified expert.
YouTube, as you know as you’re reading this blog entry, is a treasure trove of lectures by notable figures from business schools across the globe. It is worth exploring and finding out about your subject in an age of democratising information.
As Martin and I are splitting our subject responsibilities on 1st June this year I have published six new subject guides which cover my areas. These guides will shortly be added to the a-z list via http://guides.library.lincoln.ac.uk/ .
- Accountancy & Finance library guide http://guides.library.lincoln.ac.uk/accountancyandfinance
- Advertising and Marketing library guide http://guides.library.lincoln.ac.uk/advertisingandmarketing
- Economics library guide http://guides.library.lincoln.ac.uk/economics
- Events management library guide http://guides.library.lincoln.ac.uk/eventsmanagement
- International Business library guide http://guides.library.lincoln.ac.uk/internationalbusiness
- Tourism library guide http://guides.library.lincoln.ac.uk/tourism
(new) Academic Subject Librarian for Accountancy & Finance, Advertising and Marketing, Economics, Events management, International Business, Tourism
Whilst looking forward to a new Economics course starting this September I found last night’s Radio 4 programme called Start the Week which discussed inequality worth listening to. During the first half of the programme broadcaster and journalist Andrew Marr chairs an interesting debate with PM David Cameron’s former senior adviser, Steve Hilton, who believes our governments and institutions are too big, and argues for a more human-focused society. The US economist Joseph Stiglitz tackles rising inequality in the West and blames the unjust and misguided priorities of neoliberalism. Amongst the topics in the programme discussed includes whether ‘trickle down economics’ actually works, the opaque accountability of multinationals, the upcoming EU referendum and whether Scotland continues to be a member of the United Kingdom. The programme is found here: http://www.bbc.co.uk/programmes/b05v7tbr .