Lucy Kellaway from FT Comment advises on whether CEOs need Twitter. She’s been studying the CEOs with the most Twitter followers and examining their popularity. Some great advice here. Any CEO not using Twitter is not engaged. If you want to be engaging be Elon Musk (‘boy wonder stuff’) the only one she recommends. But boring bland tweets from famous CEOs get thousands of retweets, sometimes a bizarre and inexplicable phenomenon. You’ll find the video halfway down the FT.com page (there’s no embed code for all those blog aficionados out there) then you’ll need to log on using your username and password if you’re off campus.

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