The Library has recently upgraded Euromonitor International to the Passport GMID version, which means you can access daily industry news, select relevant articles and analyse the latest business and marketing information. You are also able to access all the daily country and consumer articles and detailed reports by accessing any of the homepages within the countries and consumers tab. A useful feature is to compare various products in a number of countries, and choosing factors like currencies, exchange rates, and year-on-year growth (%). Such data would greatly enhance your marketing research.
There are a variety of help videos available to enhance your understanding of GMID .
If you need any support in using this database then please email: firstname.lastname@example.org
Whilst comparing and contrasting various products in various countries may be useful in a business or marketing assignment, such multi-layered information is often hard to find, so I’m offering some guidance on these freshly-produced videos. It is worth remembering as business students such research is carried out by multinationals, particularly those considering expansion into new or emerging markets, or following a trend, so learning about database research has an employability value as well. At the bottom right-hand corner of each video there is a full-screen option available should you wish to enlarge the screen.
The first video shows you how to conduct market research on the Marketline (Datamonitor 360), using the example of bottled water and comparing its market value in Brazil, Colombia, Uruguay, and Venezuela; all of which can be downloaded into Excel.
The second video uses the database Global Market Information Database (Euromonitor International) to conduct research into the market sizes of cigarettes in Egypt, Tunisia, Iran and Saudi Arabia. Again these statistics can be downloaded into an Excel spreadsheet.
If you reference these videos correctly then you are able to insert them into your assignment or appendices, which could boost your quantitative evidence and your final grade. It may take a few moments to familiarise yourself with using these databases, but it would be worth the effort in the end.