Our database this week in our long-running theme is Mintel.

If you’ve ever wondered what the database Mintel is capable of then this short video is a neat overview. There’s an amazing amount of UK-based information covering a wide range of sectors, categories (from austerity and value to social media) to demographics (which includes millennials). You can download a range of data from spreadsheets, and then convert them into graphs for your assignments, as well as creating impressive reports.

For instance, there’s an impressive report on mobile phone, only just published, that has not only a report but a databook where the hyperlinks on the spreadsheet, once clicked, provides options like what operating system consumers are using as well as their age range.

Why not spend a few minutes selecting various options and seeing what it can do. If you need any help then please contact me and I’m more than happy to meet you, or advise you via email.

To access this database just go the library page > Find > Databases > M > Mintel.