Posts tagged marketing

Just to let you know that our More Books service for undergraduate students will be closing on the 15th May, so if you want a book to be added to the library collection please submit your request before this deadline. More Books for Research will remain open for postgraduate students and researchers and is available at http://lncn.eu/pu57.

The More Books service for undergraduates will return in the Autumn.

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 http://library.lincoln.ac.uk/home/more-books/

Marketline is a very popular database used for market research purposes where researching country information, industry and company profiles is available. It is also good for international business for students wishing to find out about businesses outside of the United Kingdom. Please view Marketline’s video which gives an overview of the database, and an insight into its formidable potential. I would recommend some investigation into the database section of Marketline where you can generate some very interesting and unique charts, such as one I have just conducted on broadband activity in Afghanistan.  Why not try to generate a chart to test Marketline’s impressive archive?

From 1st June 2015 subject support for the Business School will be split along the following lines:
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Daren will support…Accountancy and Finance, Advertising and Marketing, Economics, Events Management, International Business, Languages, Tourism, Lincoln College.

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Martin will support…Business, Business & Management, Management, MBA, Professional Development, North Lindsey.

Both Daren and Martin will continue to work closely together as they remain part-time. A range of libguides will shortly be published to support these various subjects.

 

Josh Zhang has recently started at the Library as the International Coordinator having completed an MSc Computing Science at the University. His first job will be to identify the library needs of international students in order to enhance our services and strengthen our library community. Josh will be visiting seminars to say hello during Semester B.

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Do you need 1-1 help with finding information such as company accounts, accessing scholarly articles or searching  journal databases?

Or would you like help with essay writing, presentation skills, referencing, exam preparation and revision techniques or advice on your dissertation research?

Why not come to our drop-in session held every Wednesday morning  from 9.30-11.30 on the ground floor of the Business & Law building, opposite Starbucks? No need to book an appointment. 

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Martin Osborne & Daren Mansfield

(Academic Subject Librarians for the Business School)

I was so impressed by  Gary Ramsden’s fluently structured PhD thesis that I regularly recommend it to students as an example of good academic writing. Students can visit the core collection in the Library to use the thesis as a valued resource as an example of a well written, well argued, thorough critique. Each paragraph clearly argues a viewpoint, discusses it, summarizes and looks ahead to the next theme or discussion point. For me, it demonstrates that Gary knows his subject inside and out, and is able to persuasively express himself without hesitation as a result.

We are often asked how to write academically, how to respond to a question academically, using references to support and argue a particular viewpoint, so why not use it as a valued resource if you are interested in improving your academic critique?

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Gary’s thesis Managing the Humanitarian Supply Chain – a Collaborative Approach? is available through the Lincoln Respository, the Library catalogue and Ethos from the British Library’s digitised theses collection.

 

 

 

 

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These are the Business School courses which the Academic Subject Librarians support at the University.

Martin Osborne and myself, Daren Mansfield, support the Business School, incorporating Accountancy, Advertising, Business, Events Management, Finance, International Business, Management, Marketing, MBA, MSc, Modern Languages, Recreational Management and Tourism.

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Helen Williams (below) supports all the distance learners (Aerospace Engineering and Airworthiness Management, Business Management, Communications Management, Communications Engineering Management, Engineering Management, Logistics Management).

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Tracey Newby (below) supports the MSc HRM /D course.

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#YourLibrary has officially launched a new service – Just Ask!

Just Ask allows students to find answers to questions using our FAQ list, talk to a member of staff using live chat* or submit a question about Library services.

Anything from questions about ebooks to opening times to printing! Just Ask!

The website can be found on ask.library.lincoln.ac.uk

*Please note: Live Chat will operate between 10am-5pm, weekdays only.

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Just to let you all know that Martin and I are now supporting both the part-time MBA and full-time MBA with Helen Williams supporting the needs of all distance learners in the Business School. This distinction will make it easier for everyone to know that Martin and I support campus based students and Helen supports those students studying off campus. Our email, as always, is businesslibrarian@lincoln.ac.uk and Helen’s is hewilliams@lincoln.ac.uk or distancelearners@lincoln.ac.uk.

I work from Mondays – Wednesdays, while Martin works from Wednesday to Friday, and Helen is full-time.

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Below is a list of the distance learning courses Helen supports (select the image to enlarge):
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Richard Galletly’s (an Academic English Lecturer at Aston University) excellent overview of writing an effective essay to discuss and critically evaluate different motivation theories is well worth watching. He also offers written and verbal feedback on a student’s essay on the banking crisis which is useful and answers many frequently asked questions in the process. Richard refers to Andy Gillet’s 2009 Inside Track to Successful Academic Writing book as inspiration for his video, which is available on YouTube.

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More Books is back! The Library wants to know what resources you can’t get hold of! Let us know and we’ll buy more books and e-books.
Select the appropriate ‘More Books’ option (Undergraduate or Research) and complete the form with details of what you need on http://library.lincoln.ac.uk/home/more-books/ . We’ll get in touch with you if we need any additional information. Most books will be supplied within 4 weeks and we’ll reserve the book for you when it arrives.

Please view our Library video for Welcome Week, which starts next week. The video covers everything from borrowing books to printing, as well as new developments like online reading lists.

We are pleased to launch the Library Guide for International Students (for business students) which covers matters like finding books and journals and links to the English Language Centre, a library glossary and frequently asked questions. The helpguide section contains interviews with academic staff on their top tips for academic writing is being developed, and further videos will appear over the next few weeks and months as well as being announced on this blog!

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The undoubted guru of study skills, Stella Cottrell, author of the bestselling Study Skills Handbook, explains what “The Seven Approaches to Learning” are and how these can improve your experience as a student, particularly in meeting the rigorous challenges set by the Higher Education environment.

This PowerPoint video includes two videos (FAME & Marketline) that we’ve produced (in Camtasia) on finding company information. Based on an imaginary assignment on British Airways PLC and the UK airline industry, the video is designed to show students how to find financial statements, company profiles and management tool analyses. There is a full screen option on the bottom right-hand corner of the screen.