Category: Book of the Month

New Library books inc. The dark side of social media (2018)

Daren Mansfield / / Book of the Month

These new books have recently arrived in the Library for the Lincoln International Business School, and there’s always an eye-catching title that inspires further reading. This week it is Scheinbaum & Close’s (eds.) (2018) The dark side of social media: a consumer psychology perspective. What one would you choose?

Book of the Month: The Business of Being Social

Daren Mansfield / / Book of the Month

CapturebbWelcome to the social media age! Well, it’s the first chapter in an engrossing read entitled ‘The Business of Being Social‘ by Michelle Carvill and David Taylor, and a friendly introduction to start this blog post. It’s the second edition, published last year, and covers every aspect of social media and ‘explains step-by-step how you can create a strategy for success’.  Why is it important? Social media is simply indispensable to any business, it (almost) goes without saying. The significant dates in technological innovation include telephones (1876), radio (1896), television (1925), and World Wide Web (1990) could be justifiably enhanced by social media being launched on:

5th May 2003 – LinkedIn

4th February 2004 – FaceBook

23rd April 2005 -YouTube

21 March 2006- Twitter

2007 marked The Apple iPhone’s arrival to herald the smartphone age. Other social networks include Google+, Pinterest and Instagram, alongside social messaging sites WhatsApp and Snapchat. These outflank all other media in their huge global reach. The figures are staggering: Facebook has over 1.4 billion active users, Twitter has 280 million, LinkedIn over 340 million, YouTube over 1 billion and Google+ around 300 million. Almost 2 billion people access social networks, and is estimated to rise to 2.44 billion in two years’ time. The book is interesting to read not only for those running a business, or a student studying the social media aspect of business, but for anyone interested, as I am, in this dynamic area.

The Business of Being Social (2nd ed) is available at 658.872 car on the 2nd floor of the Library.

 

 

Is a thesaurus a dinosaur or a critically endangered species?

Daren Mansfield / / Book of the Month

The web is scattered with references to why or what a thesaurus is; an unidentified or forgotten dinosaur or something even worse that is becoming increasingly endangered (a book that is chronically under-read). To be more accurate a a thesaurus is a reference tool used to locate synonyms (words that are similar in meaning to a particular word) or antonyms (words that are the opposite meaning of a particular word). Gorgeously derived from the Latin thēsaurus, meaning treasury from Greek thēsauros. Thesauri can be used to clarify the meaning of an unfamiliar word when its definition in a dictionary can’t be understood, and may be useful for a non-native speaker to expand vocabulary. I know, for instance, that I consistently use adverbs to strengthen a sentence. In my opinion, using MS Word by right clicking on a particular word does not elicit a wide enough range of words, and limits composition. Admittedly this function is extremely convenient but is the lazy option, and is not always the best route to literary success.

The most common use of a thesaurus is to avoid word repetition, to find substitutes, and prevent the monotonous overuse of a term in writing or speech. Similarly, a thesaurus is used to identify replacements for words that seem too common or dull, e.g., “see” might be replaced by “view.” This alternate vocabulary suggested by a thesaurus can be used to create texts that are more interesting and engaging because of the richer language that is used. But be careful! Sometimes the synonyms do not contain the same feeling or nuance as the original word and students might skew the meaning of a sentence and confuse the reader . In order to make sure you are not using a word with a different feeling, do a “cross check” of the new word by checking its own definition to make sure it matches the feeling you want. This technique weaves sophistication into the writing process.

Whether you retain a printed copy on your desk, bookmark a favourite website, or download an app to your smartphone, your writing will improve with frequent use of a thesaurus. In addition, you will learn new vocabulary in the process of looking up synonyms or their antonyms and no doubt become a better writer! Yet making mistakes is essential to becoming a better writer as the Nobel Prize-winning author William Faulkner said in his 1958 Paris Review interview: ‘Teach yourself by your own mistakes; people learn only by error’.  Through trial and error, writing becomes easier. Faulkner said reverse the medium, let the story write itself and your style will evolve, instead of considering your style first to write the story. A thesaurus is one of the tools of the trade.

The Library holds several Thesauri in our collection, generally located within the 423 section on the first floor.  Perhaps the most famous thesaurus is Roget’s edition. A by-product of writing this review is that I have re-ignited my interest in using a thesaurus more.

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Book of the Month: Harrison et al (2012) Improve Your Grammar

Daren Mansfield / / Book of the Month

You may be wondering what the new Academic Writing team (Judith Elkin, Cheryl Cliffe and myself) are doing over the summer? One of our objectives is to dive into the Library’s vast collection of grammar books, which includes Harrison et al (2012) Improve your Grammar (found at 425 har on the 1st floor). Harrison et al (2012) naturally covers speech, sentence clauses, and everything you would expect from a grammar book but what I found most helpful was commonly misused words (pp. 112-113) and the appropriate selection of phrasal verbs in writing more academically (pp. 110-111), as well as Palgrave’s effective layout and subtle use of colours to highlight themes. This opening statement about practical accessibility does justice to our extensive range of Palgrave Study Skills books (49 titles!) held in the Library:

“‘Improve Your Grammar’ is a study and practice book for students attending or planning to attend a UK university.  It concentrates on the specific areas of grammar and coherence where students frequently make mistakes, and deal with these in a straightforward, accessible way” (Harrison et al, 2012, 1).

That said, French novelist and linguistic conjurer Gustav Flaubert sparked a revolutionary approach in grammatical use by writing sensuously about what he felt, what he imagined, rather than adhere to strict rules that he considered claustrophobic and detrimental to his art; an unorthodox approach praised by fellow great novelist Proust when he noted Flaubert’s grammar elicited a beauty in itself. Perhaps that is the answer? Once you feel comfortable with expressing yourself grammatically then you have attained the ultimate goal and have to voyage beyond conventions…

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Harrison, M., Jakeman, V. & Paterson, K. (2012). Improve Your Grammar. Basingstoke: Palgrave MacMillan.

Book of the Month: Haunted Heritage (2015)

Daren Mansfield / / Book of the Month

An interesting book caught my eye this week written about the industry of ghost tourism which is neatly defined as ‘any form of leisure or travel that involves encounters with or the pursuit of knowledge of the ghostly or haunted’ (Hanks, 2015: 13). Michele Hanks’ Haunted Heritage is located at  306.4819 han on the first floor and covers the subject of commercial and non-profit ghost walks. So-called dark tourism has really taken off in recent years, with several students over the past few years writing dissertations about the topic (even Lincoln offers its own ghost walk). I have no doubt that a few tourism and events students will find this book interesting. Naturally there is caution surrounding this area, particularly in academic circles, as Hanks (2015, 177) suggests that there is no certainty that a ‘ghost haunts a particular site’ and ‘it is always a matter of belief, speculation, or legend’. Not known to be staunch believer himself ( il n’y a pas de hors-texte, “there is no outside-text”), French Algerian philosopher Jacques Derrida (1994, 11 cited in Hanks, 2015) reiterated this position when he famously outlined academic convention after observing that:

‘there has never been a scholar who really, and as a scholar, deals with ghosts. A traditional scholar does not believe in ghosts – nor in all that could be called the critical space of spectrality. There has never been a scholar who, as such, does not believe in the sharp distinction between the real and unreal, the actual and the inactual, the living and the non-living, being and non-being’.

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Even if one does not believe in ghosts, it is unquestionable that a thriving ghost tourism industry is alive and well!

Thomas Piketty on Economic Ineqality

Daren Mansfield / / Book of the Month

The economist of the moment, Thomas Piketty, author of Capital in the 21st century, is interviewed by Foreign Affairs. The interview reveals Piketty’s challenge to the logic of capitalism of increasing inequality, and an insight into his radical alternatives to escape cataclysmic financial and ideological downfall.  Pikertty’s weighty 577 page book has already sold over 200,000 copies and is clearly unnerving the economic world order. Happily, it is on order and will arrive in the University of Lincoln’s Library very soon for those eager to read more.

Piketty continues to ignite the world, and has recently received criticism from no less than the Financial Times, to which gives several ripostes in a detailed letter published online.

Book of the Month: Stephen Bailey’s Academic Writing for International Students of Business (2011)

Daren Mansfield / / Book of the Month

For international students, it’s sometimes hard to understand UK academic culture when beginning their studies.  October’s Book of the Month, Stephen Bailey’s Academic writing for international students of business (2011) proposes a logical framework from which to draw success from academia. Often the simplest methods are the most successful. Indeed, there are formulas available for anyone willing to incorporate them into their personal writing style, such as identifying problems and finding solutions (problem > solution A > arguments against solution A > solutions B and C….).  Acquiring these easy solutions that are liberally peppered throughout the book, would not only help international students, but boost UK students (and staff) writing styles too.

For instance, I found the section on organising paragraphs the most useful, whilst earlier chapters seemed light and too practise-centred, but that, as they say, is all in the design, structurally planned to hook the reader into digesting the entire book.  Organising paragraphs into topic sentence > example 1 > Example 2 > might sound mechanical, too formulaic, un-natural even, but it’s a good beginners technique; building blocks on which to build more sophisticated techniques later on.  Dealing with a single topic, constructing a paragraph of no less than for or five sentences, understanding the visual appeal of a well-determined structure, offering the first sentence as introducing the topic, while adding definitions, examples, information, reasons, restatements and summaries; guiding the reader through clearly presented arguments, are keys to unlock your academic potential.

Planning and precise note-taking is central to organising an effective, clearly presented essay. Having the patience and dedication to craft this technique no doubt becomes easier with practise.  Take the art of summarising a topic by drawing an idea-packed mindmap or spider-gram, cohesively linking key ideas together into a readable structure, makes writing effective. Likewise, organising an argument around defining potential drawbacks > benefits > discussion > economic > ethical > social > discussion is another useful formula. Creating balance of impersonal phrases (‘it is widely accepted that’) versus minority viewpoint (‘some people believe that’), adding counter-arguments and your personal position without sounding too subjective, to add colour and interest weaves depth into an academic critique.

If you would like to read more, and perhaps develop your academic writing, then copies are available at 808.06665 bai on the second floor of the GCW. The Library has a large established, and perhaps under-used, collection of essay writing on the second floor (808 on the second floor). I certainly have benefitted from occasionally using the collection and appreciate it as a rich source of guidance, both for myself (well, you be the judge!) and supporting students in their studies. To develop your creative writing beyond Bailey’s book, then I would recommend Fairfax and Moat’s marvellous The Way to Write (1981), a beginners guide to good writing skills found at 808.066 fai. For an entertaining read,  the great Keith Waterhouse’s Waterhouse on Newspaper Style  is well worth reading for an insight into British journalism. There are plenty of other invaluable books in the academic writing section to expand your writing skills, like Derek Soles ‘The Academic Essay’  available at 808.066 sol.

 

Book of the Month: Easy Peasy Chinese: Mandarin Chinese for beginners

Daren Mansfield / / Book of the Month

Since leaving school many years ago, embarking on several languages other than my native English tongue is an occasional hobby, ranging from Spanish, Greek, Polish and Turkish, but all have been carried out with the same predictable short-term enthusiasm and lack of commitment.  So, what caught my eye this month from selecting August’s Book of the Month was the hugely optimistic title: Easy Peasy Chinese: Mandarin Chinese for beginners (2007) by Dorling Kindersley, as though learning a language which is so different than English, is as easy as a walk in the park, or perhaps a pleasant afternoon spent in Beijing’s Shisanling National Park. You might be surprised by this colourfully illustrated book, which is accompanied by a jaunty CD that you’ll have to play several times to get a sense of this language. The trick, if there is one, is to pay attention to the CD and refer to the book without being distracted. If you’re learning a language whilst driving the car then it’s easy to drift off, and you’ve jumped from learning simple tones to the 43rd track bartering for fish at a Chinese market! Without pressing pause and replaying CD tracks it’s easy to skip some key learning. It’s also advisable to borrow other Mandarin Chinese books to support the CD, such a phrasebook listing days of the week, numbers and so forth. If you’d like to start learning Mandarin Chinese as I am trying to, then the book is located at  495.18 eas on the first floor of the Library. 祝你好運 (zhù nǐ háoyùn) – good luck in Mandarin Chinese!

Book of the month: Gary Bradt’s Ring in the Rubble (2007)

Daren Mansfield / / Book of the Month

Change can appear dark at times but if we  look at things differently, we may be able to gain light from another perspective. July’s elected Book of the Month, Ring in the Rubble, a management ebook that borders on a self-help guide for business people, starts with a moving account of the author’s son life-threatening birth, and how a golden ring can be found in the midst of when things fall apart; even when you see your life turning to rubble around you.  Gary Bradt’s Ring in the Rubble (2007)  is about discovering opportunities that lie within every situation and overcoming the fear of failure. An intrepid CEO echoes this Tolkien philosophy to her staff:

Folks, government regulations, shifting technologies, industry consolidation, and geopolitical uncertainties have reduced our best-laid business plans to rubble. However, my experience says that buried within the rubble is a golden ring of opportunity. Finding it will catapult us far ahead of our competition. I believe it’s our job as leaders and as an organization to find that ring. So, how do you recommend we proceed? (Bradt, 2007: 5)

A traditional management response might be to benchmark organizations, develop a list of competencies, design a training programme and invite attendees.  Yet the choice is stark.  According to Bradt (2007) to not search for the ring is certain failure in a ‘go for it’ culture , but to aggressively search for the ring is to win. Capitalism turned hunt-game. Not for the faint-hearted or skeptics.

The underlying premise of The Ring in the Rubble applies to your personal life as well, whether you’re ‘facing a new marriage, divorce, birth, death, or illness, it’s not the change itself that dictates the results we get, it’s how we perceive and handle that change that makes all the difference’ (Bradt, 2007: 7). How we face disruption and cope with a mounting workload effectively styles the type of manager you are, and this book challenges the reader to bravely examine established self-perceptions.

The non-solipsistic mantra of chapter 6 appealed to me: ‘Repeat after me: You are not the center of the universe’.  Forfeit the ego….if only! Another illuminating chapter (chap. 8) is ‘What to do when the rubble is deep, your patience is short,  and the odds are long’  starts with the author’s brother Jeff buying a new home and finding a solitary woman in a house full of paint, caulk and junk in every room: 

“Do you mean to tell me that you’re cleaning the whole house by yourself?” he asked her incredulously. “No,” she replied blithely, “I’m only cleaning the room I’m in.” This woman clearly had developed a strategy for dealing with what I call our Everyday Rubble’. (Bradt, 2007: 104). Concentrate upon one job at a time, taking one step at a time.  It might be my ignorance of management theory and Buddhism, but the book may be simply re-packaging mindfulness into the business world, a zen philosophy contemporarily taught by Thich Nhat Hanh. Bradt (2007: 104) explains that to tackle everyday disruption equates with success:

Everyday Rubble accumulates from all of the small yet typical disruptions in our perfectly planned days. Traffic jams, cancelled flights, unexpected meetings, client crises, bulging workloads beyond the norm, unexpected days with no babysitter—all sorts of things can contribute to our pile of Everyday Rubble.

Rethinking failure as something which should not avoided, not to entertain risk avoidance, over-turning the aspiration to acquire top grades, and recognising that the fear of failure holds us back, is a refreshingly bold concept. Is this an anti-scientific method? Children just try things without fear of failure or embarrassment. It’s just learning. Thomas Edison tried thousands of times before he perfected the light bulb.  Bradt (2007: 116) views risk avoidance as nonsensical:

We don’t share ideas in meetings for fear of sounding stupid; we don’t float that new product idea for fear it will be rejected; we won’t even order new items on the menu at lunch for fear of being disappointed! That critical inner voice in our heads holds us back from trying anything new where failure is a possibility.

Being yourself is something which we could all learn from, and not taking yourself too seriously in the process. If you would like to read further, just search the catalogue for Ring in the Rubble and ‘log into ebook here’ near the bottom of the screen.

 

Book of the month: Food and wine festivals and events around the world: Development, management and markets by Hall and Sharples (2008)

Daren Mansfield / / Book of the Month

As June’s Book of Month I have chosen the highly entertaining Food and wine festivals and events around the world: Development, management and markets by Hall and Sharples (2008), another sparkling title downloaded from our ebook collection. As a lover of markets, I was naturally drawn to this subject matter. I’m not a fan of shopping, like most men I guess, but markets are refreshingly different than any air-conditioned shopping mall. As you would expect from an academic text it is packed full of academic references, verifying statistics and a doubtless quest for the authentic. Nevertheless, I found some sections alive and thriving as an outsider to the academic genre, such as the joyous ‘Apples, cider and celebration’ chapter by Liz Sharples (2008: 134) which describes the honorific apple harvest from time immemorial, or at least 4000 years, and its rich social and cultural history:

Wherever, and whenever, there is a harvest, there is a cause for celebration. The autumnal gathering of apples from   orchards and groves around the world is no exception. This is a crop which is consumed, appreciated and savoured by millions of people, young and old, and apple juice and cider, made from the pressing of this precious commodity, is also widely revered.

Cider was surprisingly used as currency between the 17th and 19th centuries as daily wages for farm labourers.  Political debate over preserving orchards, farmhouse ciders, and the rise of specialist, albeit mass-produced ciders, are also covered in this lively book.  Heritage and preservation is the message in the UK, and (perhaps dizzyingly) revolving around cider. In Sweden the attention of apple events circulates around preserving apple varieties.  Apple events have become a feature of  US society, as indeed they are in Canada. If you’re ever in picturesque Vernon, British Columbia, why not pop along to the splendidly quirky ‘Apple Harvest Hoedown and Quilt Show’? A wonderful feature of the UK is Wassailing, Old English for “be healthy”, the pagan ceremony performed for a bountious apple harvest, which is noisy, celebratory and symbolic, with participants hanging toast or bread onto apple trees to attract good spirits. If you’re interested, then the nearby Brandy Wharf Cider Centre in Waddingham celebrates this event around January. This is an extract from a song that is sung at the Butcher ’s Arms in Carhampton in Somerset and is recorded in a book by Evans (2002) cited in Hall and Sharples (2008: 139):

Oh apple tree we wassail thee

And happily will thou bear

For the Lord doth know where we shall be

Till apples another year

Old apple tree! We wassail thee!

And hoping thou will bear

Hatsful, capsful, three bushel bagsful

And a little heap under the stair

The book also covers the ressurgance of farmers’ markets, food and drink festivals, beer festivals, and various case studies such as those comparing Marylebone Market (central London), Bakewell Farmers’ Market (Derbyshire) and Askern Farmers’ Market (Yorkshire), to demonstrate their significant regional influence in terms of the economy, environment and social impact.  I would highly recommend Food and wine festivals and events around the world not only for Tourism students, but for those amongst us who prefer more of an authentic shopping experience, and want to know more about these communal events that have shaped societies by bringing people together in the name of food and drink. It is available by searching on the library catalogue and ‘log into ebook here’, or by selecting on the hyperlinked title.

Book of the Month: Stella Cottrell’s Critical Thinking Skills (2005)

Daren Mansfield / / Book of the Month

Everyone’s a critic now, allegedly, but developing an academic critique is a different skill, which is why I have chosen Stella Cottrell’s (2005) Critical Thinking Skills: Developing Effective Analysis and Argument  as May’s fabled Book of the Month.  Many of us believe that we possess relevant critical skills, without analysing them. I believe that Stella Cottrell ‘s practical, accessible approach unlocks the natural processes that lead to such intellectual development, which is why her books  prove so popular within universities.  Barely a library workshop  is planned without referring to her work (although I cannot empirically support such a claim, of course!).  By reading this book your critical thinking skills should develop, and the more you read, the more these faculties will grow.

This is not just a work on the processes of critical thinking, but it also encourages you to think critically. And it’s so easy! Such as…usefully including reflections such as emotional self-management over controversial subjects,  personal influences and challenging opinion: ‘For me, the things I find most difficult about challenging the opinions of other people are….’ (Cottrell, 2005: 6).  There are also reflections from lecturers about their approaches to critical thinking, after reading and adopting a step-by-step critical thinking approach: ‘I then then create my own position, and check my own point of view is convincing…could I support it if I was challenged?’ (Cottrell, 2005: 7).

Cottrell (2005) considers critical thinking as a logical process, constructing an argument and line of reasoning, reasoning and associated rational thought, analysing academic argument, sourcing reliable evidence, developing understanding, weighing strengths and weaknesses, deciding upon the objectivity of non-dualism of grey areas; acknowledging that arguments may not be right or wrong. The paradoxical frustration and creativity of realising, like philosophical debate, that there are only questions, only interim conclusions, atop further questions. This is the lifeblood of academic study. Nothing concrete, only shifting paradigms.

Cottrell (2005) prompts the reader to consider various styles of writing to deliver a message and critiques passages through multiple-choice answers to assess your thinking skills; one method employed to identify the skills of comparison, sequence, categorising, following directions, close reading and recognising similarities.  Through reading short (and interesting) passages we are required to identify arguments through reason, understanding messages, implicit and explicit arguments and assumptions. By fathoming causal links, correlations and false correlations, and by identifying flaws in an argument like a text called The Great Chain of Being about the power of The Enlightenment to challenge old ideas, we recognise the courage to raise alternative ideas, challenge personal barriers such as criticising academic research, and think sequentially to construct a logical framework of debate and discussion.

Located at  370.152 cot on the 1st floor of the GCW, there are several copies available of Stella Cottrell’s Critical Thinking Skills (2005) waiting to be borrowed and digested.

Book of the Month: Pino Bethencourt’s ‘Success in six cups of coffee: How smart networking conquers hidden obstacles’ (2011)

Daren Mansfield / / Book of the Month

April’s eye-catching contribution to Book of the Month is Pino Bethencourt’s ‘Success in six cups of coffee: How smart networking conquers hidden obstacles’ (2011). I nominated this snappy title because it leaped out from other new book arrivals in the library, not only because of its obvious use to business students, but that networking is a fundamental life skill relevant to all of us. As Bethencourt (2011: 4; 5) advises that ‘networking is perhaps the most critical skill for success in any executive’, suggesting that ‘good networking is useful for almost any goal in life: finding a wife or husband, planning the perfect vacation, selling your house or learning Chinese’. The fabled six degrees of separation is a proven technique to build purposeful relationships; six encounters where bonds are formed. Cultivating a diverse network of contacts ultimately boils down to confidence, as always. If you possess confidence then everything else follows. Taking advantage of every new human interaction might sound opportunistic, even cynical, but realising your networking potential by analysing your relationships and recognising your personal qualities, having a relaxed attitude, avoiding hard-sell, developing high-trust healthy relationships, showing understanding and care, knowing the benefits of socializing, making friends, building influence, knowing your strengths and weaknesses, becoming self-aware, demonstrating patience, and acknowledging the need to change, are valued qualities in any person. It’s also about taking personal responsibility, turning your world around so that you are empowered enough to influence your world rather it influencing you.

Bethencourt (2011: 3) postulates that the need for human connection in business is perhaps more natural than exploitative money-making: ‘Bonding is a millenary ritual of intimate exchange that requires attention to detail and respectful care’. Because it is natural it builds self-confidence too. There a lot of insightful psychology here, as Bethencourt (2011: 36)  identifies a fine line between being authentic and generating interest: ‘The law of reciprocity has been playing a key role in every relationship you’ve established up to now, even if it doesn’t show’. Six cups of coffee goes beyond face-to-face interaction. Bethencourt explores how human trust can develop over keypads and screens via an interview with Erik Wachtmeister, founder of the online communities ‘A Small World’ and ‘Best of all worlds’, the latter specialising in bringing together niche communities, with every chapter ending in a personal interview with an executive.  Bethencourt offers advice on telephone and email manner, valuing the ‘power of now’, personal SWOT analysis, and handling rejection through self-assessment rather than concentrating upon victimisation that only results in avoidance rather than honest action. Part of the success companies within BRIC countries (Brazil, Russia, India and China), for instance, lies within the recognition that they could not compete in mature markets (USA, UK, Netherlands, etc) so new markets evolved with double digit growth. Recognising strength and weaknesses is still a vital strategy in any business venture.

An example of understanding networks was illustrated by Greenpeace’s campaign against Japanese whaling.  Not realising that whale meat had saved the Japanese population from starvation after the second world war, they were inadvertently insulting the Japanese. So, they were advised to change their strategy to the more successful ‘now it is time for the Japanese to save the whales in return’ resulting in a globally publicised animation movie  (Bethencourt (2011: 79).

This book is located at 650.13 bet on the 2nd floor of the Library.

Book of the Month: The Palgrave Handbook of Spirituality and Business (2011) by Luk Bouckaert and Laszlo Zsolnai (eds)

Daren Mansfield / / Book of the Month

Spirituality and business is certainly not widely discussed in mainstream academia, which is one of the reasons why I chose this particular title for March’s installment as the Book of the Month. Instrumental and utilitarian rationality rules the business world if you’ve ever wondered! Since the infamous Credit Crunch the ethics of capitalism has been questioned, as  indeed has its sustainability. Just look at the furore between Canada and the EU over the extraction of the toxic tar sands oil. Some might say that the foundations of capitalism have not been fundamentally examined and that trust is broken. Conditions are certainly ripe for revolution: The current state of the Eurozone, quarrels over the Greek bail-out, downgrading of economies, austerity measures, recession, hiking inflation, and increasing unemployment compound any discussion. Overcoming socioeconomic problems is a tall order. Some argue there may be another way of making money, instead of the relentless pursuit of wealth, and Bouckaert and Zsolnai’s The Palgrave Handbook of Spirituality and Business  (2011) suggests such alternatives. 

Workplace spirituality is conscious of avoiding overexploitation of the planet’s resources and stands outside of institutionalized religion. The challenge of sustainability, which includes greening of industry and the ‘self-restricting of needs’, is labelled ‘postcapitalism’ by Bouckaert and Zsolnai (2011: p.6), who explain that ‘business ethics as a system of moral self-regulation fuelling relations of trust and good reputation’ which effectively criticizes the ‘opportunistic tendencies within business’ (Bouckaert and Zsolnai, 2011: 4) . Cultivating distance is a necessary condition for any progressive organisation in the decision-making process, and spirituality may solve the current ‘ethical deficit in business ethics’ because it is ‘an inner experience of deep interconnectedness with all living beings’ which ‘opens a space from the pressures of the market and the routines of business-as-usual’ (Bouckaert and Zsolnai, pp. 4-5).

 There’s lots in this book – some of the most eye-catching essays cover Islamic Economics (Feisal Khan), Quaker Spirituality and the Economy (Laurie Michaelis), Voicing Meaningfulness at Work (Marjolein Lips-Wiersma and Lani Morris), and the thought-provoking chapter Multinational Companies and the Common Good (Francois Lepineux and Jean-Jacques Rose), a concept which even stretches back to Plato’s time.

The book is available at 201.73 pal in the Library if you would like to read more on this fascinating and relatively unexplored topic…

Book of the Month: Eats, Shoots and Leaves (2003) by Lynne Truss

Daren Mansfield / / Book of the Month

Struggling with grammar? Do you know the difference between present and third person indicative’?

Anyone who has watched Monty Python’s The Life of Brian (1979) may know the reference. The brilliant sketch (Romanes Eunt Domus) between a pedantic Roman soldier (John Cleese) and the luckless Brian (Graham Chapman), when Brian is reprimanded after daubing Latin graffiti on a Jerusalem wall, acknowledges the baffling and occasionally obsessive idiosyncracies of proper grammar. Fortunately the surprise bestseller Eats, Shoots & Leaves (2003) by Lynne Truss humorously covers grammar, a subject typically described as the driest place on earth. In Truss’s (2003: 47) efforts to salvage the apostrophe from the dustbin of history she refers to the late, great Keith Waterhouse’s Association for the Abolition of the Aberrant Apostrophe in the Daily Mirror and Daily Mail, printing ‘hundreds of examples of apostrophe horrors, my all-time favourite being the rather subtle, “Prudential – were here to help you”, which looks a bit unsettling until you realise that what it’s supposed to say is, “Prudential – we’re here to help you”.  I found the chapter on ‘The Tractable Apostrophe’ most useful; it was good to refresh my memory, particularly when advising students on grammar as part of Learning Development. The book is available at 421.1 tru on the first floor of the University Library, with plenty of copies furnishing the shelves.

For more definitive guides on English usage, refer to Fowler’s Modern English book, or the useful A Student’s Grammar of the English Language, both stocked in the Library.

Q. What should Brian have written on the wall, instead of Romanes Eunt Domus?

Book of the month: The British on Holiday: Charter Tourism, Identity and Consumption (2011) by Hazel Andrews

Daren Mansfield / / Book of the Month

The British on Holiday: Charter Tourism, Identity and Consumption (2011) by Hazel Andrews is considered to be a unique ethnographic study of tourists in the Palmanova and Magaluf resorts on the island of Mallorca (incidentally a Catalan spelling of Majorca, it’s more popular name), a predominantly British package holiday destination.

Characterised by fast food outlets with a bawdy reputation as a ‘party’ island and 18-30 club activities, the British have exerted massive cultural influence upon Mallorca typified by pub names like ‘Nutters’ and ‘Diana Beach Bar’. Keenly looking beyond impact of previous studies, Andrews (2011) reflects upon the holiday as a search for a more satisfying life and the aspect of tourist motivation. She discusses the ‘sacred’ ritualisation of the holiday experience as though it is a pilgrimage seeking paradise, even regarding souvenirs as sacred relics. Understanding the regressive childlike behaviour displayed by some tourists, Andrews (2011) explains that their lack of inhibition lends itself towards a Freudian interpretation; a theory which is allegedly supported by travel literature.  Andrews (2011) also explores the notion that someone’s hedonistic fantasy can be another’s Hell, with some sleep deprived tourists wanting to return home early owing to so much noise on the island.

I thoroughly enjoyed reading this book, particularly in trying to understanding the bizarre, and exclusive, concept of Britishness abroad (the supposedly innate need of some tourists to wave the Union Jack on hotel balconies, etc) and Andrews (2011) mega-theory of consumerism and nationalism, deliberately exploited to produce a sense of belonging in British charter tourists. It is amusing (some tourists were not sure if Mallorca was an island!) and thought-provoking because of her interpretation of a wide range theories underpinning tourism studies.

It is available as ebook on the Library Catalogue or as a hard copy in the Library at 910.941 and on the second floor.

Q. Mallorcans have an exceedingly rich history of cuisine; but what is an Arros Brut?