I know it’s been database of the week before but FT.com is addictive reading at the moment. You can use the site free of charge when you register via https://library.lincoln.ac.uk/ > Find > Databases > F > FT.com. Use the account within 90 days otherwise you’ll need to re-register. There’s no risk of that, of course. I read it daily. The analysis, market insights, and other features like the famed Alphaville section is superb. At South Mimms service station on Saturday, I noticed that the Weekend version cost £4.30p. To you (as a student or member of staff) it is free. That’s the best deal possible.
How do you find what current database trials are on offer at the Library?Well, the Library has added a new Database Type – “Trial” – so you can now easily filter by trials, as shown below. We have also added the “Video” type to distinguish Lynda.com and Dance Online: Dance in Video as containing video content. This includes our current trail to Bloomsbury Fashion Central.
Warc.com is, of course, the one-stop shop for advertising and marketing research which covers a vast range of data and information useful for all assignments. The database is found via library.lincoln.ac.uk > Find > Databases > W > Warc.com. Case studies are the most practical way of linking theory to practice. Theory, when treated in isolation, does not serve its true purpose without being tested in the real world. Warc.com is able to show you whether it does work or not.
We’re delighted to announce a new eBook platform called EBook Central, which provides a huge range of electronically available books. To prove this point, I searched for ‘marketing communications’ and received over forty thousand results. On the left-hand side of the screen you will be able to select a date range, subject area, or a report.
To find this database, all you need to do is to go to the Library website > Find > Databases > E > Ebook Central. Please provide us with your feedback.
The BRAD database , which contains newspaper circulation figures, has a new registration procedure. To gain access to this database please go to the Library website (library.lincoln.ac.uk > Find > Databases > B > Brad = First-time users need to register for access : How do I access BRAD?).
Gone is the old, slightly clunky interface for FAME, now there’s an option to select the all new interface shows us that it compares to the slightly flashier interfaces of Euromonitor and Mintel (we’ve requested to permanently replace the old version on FAME).
We’re delighted that this upgrade has taken place. There’s now a help guide available, as well as being able to compare the profit and loss account of, for instance, supermarkets in the East Midlands under Pivot Analysis. Another feature is being able to see the calculations of a gearing ratio which is absolute gold dust to accountancy and finance students; comparable in usefulness to the SWOT and Porter’s Five Forces Analysis on Marketline. Unlike the old version, there’s a warning if you use the back button so you won’t lose your work. It’s certainly worth exploring in greater depth.
Our database this week in our long-running theme is Mintel.
If you’ve ever wondered what the database Mintel is capable of then this short video is a neat overview. There’s an amazing amount of UK-based information covering a wide range of sectors, categories (from austerity and value to social media) to demographics (which includes millennials). You can download a range of data from spreadsheets, and then convert them into graphs for your assignments, as well as creating impressive reports.
For instance, there’s an impressive report on mobile phone, only just published, that has not only a report but a databook where the hyperlinks on the spreadsheet, once clicked, provides options like what operating system consumers are using as well as their age range.
Why not spend a few minutes selecting various options and seeing what it can do. If you need any help then please contact me and I’m more than happy to meet you, or advise you via email.
You may not know but we have access to the Times Higher, the much-sought after news source of all things university-related, plus their awards are the most sought-after in the sector.
We have access to this newspaper via Lexis Library (library.lincoln.ac.uk > Find > L > Lexis Library > Sources > UK newspapers > select Times Higher Education).
You may have read in the press today about Peking University’s acquisition of the splendid 19th century manor house to the eighth earl of Berkeley. Incidentally, the elite Beijing institution was once the career path of Mao Zedong who once worked there as a librarian, in 1918. Other famous librarians include Golda Meir and J.Edgar Hoover. And they say it’s a quiet profession!
For a wide-ranging database try using Scopus for your research (library.lincoln.ac.uk > Find> Databases > S >). I’ve added it to my subject guides (Accountancy and Finance, Advertising and Marketing, Economics, Events Management, HRM, International Business, Modern Languages and Tourism). To test the search, I entered ‘entrepreneurship community social’ which elicited over 1000 results, which included eye-catching article titles like ‘Community energy and social entrepreneurship: Addressing purpose, organisation and embeddedness of renewable energy projects’ and ‘Financial social innovation to engage the economically marginalized: insights from an Indian case study’ (N.B. you’ll have to log in to read these articles). See what you can find on this database and deepen your research still further. Carrying out this kind of research not only gives you ideas but exercises the imagination too.
Need an advertising case study? Warc.com (library.lincoln.ac.uk > Find > Databases > W >) could be just what you’re looking for. Say if you need to investigate the eco, hybrid, electric cars market, as an example.
Please be advised we now have access to Proquest Dissertations & Theses Global , an addition that replaces the previous much smaller collection of Proquest Dissertations & Theses (UK & Ireland). This resource has been added to our Electronic Journals A-to-Z and Database list. The database also includes a banner of what looks like the swankiest restaurant in the world, no doubt situated in Milan or somewhere similar, and designed to attract the most discerning researcher.
You need to select the “Full Text” option in order to search for entire theses. It’s an astonishing collection: for a full text search on ‘entrepreneurship characteristics’, 43,198 results were recorded; some of which included Mercidee Curry’s Students’ perceptions of entrepreneurship at a historically black university in central Mississippi (Mississippi State University, 2012) and Susan J. Stevenson’s Entrepreneurial characteristics: The phenomenological study of the perceived characteristics that influence women to pursue entrepreneurship (Capella University, 2010). What will you find?
Proquest Dissertations & Theses (UK & Ireland) is a wonderful complement to ETHOS, which is the British Library’s collection of PhD Theses.
Our new database, International Business Online, is a brilliant resource for examining many aspects of business with its collection of videos, located on the Library website under resources > databases. To find such videos you would need to explore Search all Content > Disciplines > Social Sciences > Business & Economics. Then you have the choice to explore several fields of interest:
There’s also a transcript I’ve searched and listened to several of these videos and I’m really impressed with the content. One of these I watched was the fascinating Psychology of Prejudice, produced by Robert Broadhurst (New York, NY: Insight Media, 2008), which discusses important research into prejudice, such as stereotypes, integration and several related studies.
New Resource – International Business Online ( Alexander Street Press)
International Business Online – http://search.alexanderstreet.com/ibus will be shortly added to our Library resources collection. I found the best way of searching the archive was to go the top left-hand corner of the screen and select ‘search all content’ then select one of the subjects, as well as search all content > browse disciplines. This database not only supports International Business, but contains many other disciples too, for an extended trial period until 30th April, including:
- Art & Design
- Asian Studies
- Black Studies
- Disability Studies
- LGBT Studies
- Women’s Studies
- Health Sciences
- Literature & Language
- Music & Performing Arts
- Personal Interest
- Psychology & Counseling
- Science & Engineering
- Social Sciences
We are delighted to now have the database Nexis, as part of additional funding. It is a long-awaited addition to our library research sources as it contains not only company profiles and industry reports, but major world newspapers too. This new database is found within library.lincoln.ac.uk > resources > databases > N > Nexis.
Here is a very brief description of the wonderful scope and content of this resource:
As it’s International Women’s Day today I have the pleasure to add this as a topical search term in addition to Fawcett (Society) in this screenshot: