We are delighted to announce that we have access to the Financial Times online via FT.com across the University, set up in conjunction with the Business School. This means that the invaluable graphics supplied by FT.com are available across the University for the first time. The FT.com site access is in addition to our existing access to full-text articles from the Financial Times via the ABI Inform and Factiva databases.
Users can either log in to FT.com via the Library’s website (library.lincoln.ac.uk) and locate it under the ‘databases’ section or create their personal account directly from a University of Lincoln computer.
We are pleased to launch the Library Guide for International Students (for business students) which covers matters like finding books and journals and links to the English Language Centre, a library glossary and frequently asked questions. The helpguide section contains interviews with academic staff on their top tips for academic writing is being developed, and further videos will appear over the next few weeks and months as well as being announced on this blog!
This PowerPoint video includes two videos (FAME & Marketline) that we’ve produced (in Camtasia) on finding company information. Based on an imaginary assignment on British Airways PLC and the UK airline industry, the video is designed to show students how to find financial statements, company profiles and management tool analyses. There is a full screen option on the bottom right-hand corner of the screen.
As part of a review of our electronic databases we have designed a New database page listing our subscribed resources, making it easier to navigate. This page remains in the same location as the previous database page (library.lincoln.ac.uk > more resources > databases).
If you are researching tourism then Passport-Euromonitor International (formerly GMID) would be a great place to find the latest research and statistics. Suppose you are looking for Tourism data in Brazil using this database then go to the Library homepage (library.lincoln.ac.uk > more resources > databases >GMID (Passport-Euromonitor International). Please view this one-minute video on how to find some research on the emerging trends of Brazilian tourism.
The Library has recently upgraded Euromonitor International to the Passport GMID version, which means you can access daily industry news, select relevant articles and analyse the latest business and marketing information. You are also able to access all the daily country and consumer articles and detailed reports by accessing any of the homepages within the countries and consumers tab. A useful feature is to compare various products in a number of countries, and choosing factors like currencies, exchange rates, and year-on-year growth (%). Such data would greatly enhance your marketing research.
There are a variety of help videos available to enhance your understanding of GMID .
If you need any support in using this database then please email: email@example.com
Whilst comparing and contrasting various products in various countries may be useful in a business or marketing assignment, such multi-layered information is often hard to find, so I’m offering some guidance on these freshly-produced videos. It is worth remembering as business students such research is carried out by multinationals, particularly those considering expansion into new or emerging markets, or following a trend, so learning about database research has an employability value as well. At the bottom right-hand corner of each video there is a full-screen option available should you wish to enlarge the screen.
The first video shows you how to conduct market research on the Marketline (Datamonitor 360), using the example of bottled water and comparing its market value in Brazil, Colombia, Uruguay, and Venezuela; all of which can be downloaded into Excel.
The second video uses the database Global Market Information Database (Euromonitor International) to conduct research into the market sizes of cigarettes in Egypt, Tunisia, Iran and Saudi Arabia. Again these statistics can be downloaded into an Excel spreadsheet.
If you reference these videos correctly then you are able to insert them into your assignment or appendices, which could boost your quantitative evidence and your final grade. It may take a few moments to familiarise yourself with using these databases, but it would be worth the effort in the end.