Euromonitor: Which Wine Producing Region Grows the Fastest?

As part of our summer season promoting databases and ruthlessly plundering Euromonitor’s fabulous blog for all it’s worth, I’d like to present another feature on the Euromonitor database which is the Dashboard map.

 

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Although Italy, France and Spain continue to be among the world’s top five largest wine producers, Europe’s wine production has fallen steadily over the 2009-2014 period as a result of declining wine consumption and the European Union’s regulations to combat over-production (often referred to as the Wine Lake). Meanwhile, Latin America is the fastest-growing wine producing region thanks to favourable farming conditions that enable the region to produce superlative wines at reasonable prices.

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http://www.euromonitor.com/medialibrary/PDF/pdf_globalWineProd-v1.0.pdf

 

 

Euromonitor video: Trends in Airlines in the Caribbean

In another of our series promoting the delights of the Euromonitor database (library.lincoln.ac.uk > resources > databases > E > Euromonitor) and a Tourism-based theme, I have chosen Trends in Airlines in the Caribbean to highlight that both regional and international airlines boosted overall travel industry performance in the Caribbean. Do you know that last year many airlines added Caribbean destinations? It will be interesting to see how this trend will continue with the opening of Cuba and the lifting of the US embargo on trade after more than fifty years of isolation. Watch the video to find out what the commentator says about this aviation opportunity. An uplifting photo too….

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Euromonitor special: Trends in Online Tourism in the Caribbean

Fresh from some apposite Euromonitor training and a subsequent blog post I released last week,  the Euromonitor blog is a fertile source of business and marketing information and inspires a worthwhile addition to this blog . This video about Trends in Online Tourism in the Caribbean illustrates how social media and other digital tools are having a large impact on how Caribbean destinations are marketing themselves to tourists. Additionally, online travel retailers and aggregators are expanding services in the region.

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Mobile phone sales in Vietnam? Check out the Euromonitor database

Often students struggle on how to start an assignment which asks them about entering a new market with a product of their choice. Which product and what country to invest in? How can they see what the market volume is and whether it is worth entering a country where the market has a healthy forecast? Help is at hand. Fortunately, Euromonitor has the answer to these questions and much more, particularly as I have been exploring the wizardry Dashboard feature (below) on the database which provides the researcher with useful market size and insightful forecast, meaning they can learn if a market has potential or has reached saturation point. The following six-step instructions is a method to easily answer an international business assignment within a few well-spent minutes.

Purely hypothetically if I am interested in selling smartphones in Vietnam via shopping outlets does this idea have any business potential. Simply, is it worth investing in?

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1. Firstly, go to library.lincoln.ac.uk > resources > E > Euromonitor.

2. On the homepage go to Choose Industry > Consumer Electronics > Dashboard > GO.

3. Table 1 below shows the market size of consumer electronics (dark blue showing the greatest)

Table 1: Consumer Electronics Dashboard (Market Size)

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4. This map can be changed to forecast (on the top left-hand side) to show forecast, to find out whether a growth area like India or far-eastern Asia is worth investing in, and immediately we can see the darker blue areas are worth investigating further.

Table 2: Consumer Electronics (Forecast Growth)

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5. If we select Channel View from the tabs we can appreciate that some of far-eastern Asia sells a double-figure growth in consumer electronics using store-based retailing.

Table 3: Store-Based Retailing (Historic Growth)

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6. Choose category > Portable Consumer Appliances > Mobile Phones. We can see that from Table 4 the paler blue areas might be worth investigating, like Vietnam. We can hover our mouse over an area and break the data into smaller chunks.

Table 4: Mobile Phones (market size)

 

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Table 5: Mobile Phones (forecast growth)

 

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From Table 5 we can see that consumer electronics are a boom area in Vietnam and selling mobile phones via store-based retailing is worth investing in. Indeed, by hovering the mouse over the country we can see that mobile phones sales are predicted to grow an amazing 13.7%. From these simple steps we can see that it is possible not only to find an idea for an assignment using Euromonitor but we are able to plan the structure too. We can also drill down further into whether we are selling Smartphones, or another mobile phone product. Market wizardry in a snapshot!

 

Thinking Digitally conference 2015: streamed sessions

One of the truly wonderful things about the Internet is that although I couldn’t go to the Thinking Digitally conference (I wish I had now!), I am able to watch, listen and learn about a world that I’m interested in, but don’t know enough about. The Thinking Digitally conference is held annually at The Sage, Gateshead since 2008 and the latest was delivered from 19-21 May 2015 for those those curious about how technology is shaping our future. It’s an experience for those who have a desire to learn and who seek connection to a community of other innovators, inventors, leaders, makers and creators of our future. It is a feast of ideas and should open your mind to new possibilities as it did mine. The sessions are here:

http://www.thinkingdigital.co.uk/stream/session-1/

http://www.thinkingdigital.co.uk/stream/session-2/

For instance Holly Goodier, currently the Director of Marketing and Audiences at BBC Digital, and a member of the BBC’s Digital Board leading teams responsible for research, analytics, creative strategy and marketing across the BBC’s digital portfolio, speaks about the emotional web observing that younger people are watching less television. A younger audience prefer online to television, the preferred entertainment option for the older generation. She drills down into how younger audience behave connectively,  meeting other people online as a form of entertainment. “Don’t spend time predicting the future; let’s make it what we want it to be” declares Holly Goodier from @BBC@ThinkingDigital #TDC15.

Tony Hey as former Vice President of Microsoft Research Connections, a division of Microsoft Research, talks about embodied applications such as a speeding company car emailing the boss!  Ade Adewunmi is amongst the other speakers, who is Government Digital Agent at Government Digital Service. But….Sam Aaron who is a Post-doctoral Researcher at the University of Cambridge Computer Laboratory and codes music for people to dance to is a revelation. Do you know what a Raspberry Pi is? Sam will tell you if you watch the conference (from c.1hr 10 mins). Sam (who was compared to Mozart on Twitter during his talk) entertainingly demonstrates ‘experiment and play’ to the audience and how to program some music including how to include drum and bass and adding reverb. What may appear to be, at least on the surface an IT media conference turns into an amazing trance session!  One member of the audience tweeted: ‘Watching @samaaron use Sonic Pi is one of be most mesmerising, gorgeous things #tdc15‘. Apparently a 10 yr-old can do music programming! Sam asks the audience at one point: ‘is this interesting’. The audience cheer in euphoric response. A full list of speakers is included here:

http://www.thinkingdigital.co.uk/speakers/

 

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Holly Goodier (Director of Marketing and Audiences at BBC Digital)

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Philip Kotler offers the Principles of Marketing via YouTube

Philip Kotler gives the lowdown on Marketing, via the YouTube channel. Simply unmissable for anyone interested in business. Kotler’s book, Marketing Management, is the world’s most widely used graduate level textbook in marketing. The sixteenth edition of Phlip Kotler and Gary Armstrong’s extraordinarily popular Principle of Marketing is held at the University Library, like so many libraries all over world. In this lecture the man himself effortlessly talks about marketing at the Chicago Humanities Festival in 2012, a prestigious gathering which attracts today’s brilliant minds. The word ‘marketing’ was not even invented in the year 1900. The first department store was opened in Japan. The first newspaper ad appeared during the English interregnum period in 1652 advertising coffee, and the first ad agency NW Ayres appeared advertising Pears Soap in the Victorian era. The ancient Greeks had markets. The first marketing books appeared as economist books, but were written by ‘disillusioned economists’, so marketing is a branch of economics by association.  Kotler’s famous mantra is place, price and promotion, potential, but what is marketing? ‘Marketing is everything’ and starts with the customer. Without the customer there is no business.  Marketers rarely talk about ‘sane marketing’ like a brewery advising about not drinking too much, or the ethical use of pesticides. The public doesn’t tend to buy something that is a new idea. Even activist Noami Klein’s seminal No Logo is considered a marketing book even though it attacks brand consumption, because she informs the public that they are ‘paying too much’ for a product because of its received brand kudos.  Kotler lists the best marketers like Ingvar Kamprad, the founder of IKEA, who wanted to reduce the price of furniture.  The late Anita Roddick of Body Shop said, somewhat elliptically, ‘not selling hope – I’m selling motion’. Richard Branson’s a great self-publicist using stunts to promote a new product. Kotler discusses the products of aspiration, selling compassion, improving the lives of people.  He asks the audience if there is a company they like, and Apple is unsurprisingly the favourite, like so many of our students choosing to write marketing assignments on product placement of the Apple i-phone in an emerging economy .  It emerges that the customer is the bona fide marketer of Coca-Cola, because the company created a love-affair with the consumer so it pays relatively little for marketing.  It’s all about exposure, particularly around social media, but the firm needs to know its audience otherwise investment is a waste of money. But has the U.S. reached saturation point? Growth is the issue. Growth means jobs. Kotler discusses the death of demand, how does a firm grow and defend that business and hold onto their customers? His advice is astonishing: ignore the books!  Go against the grain to succeed. I would recommend this video for anyone wishing to learn more about marketing from a certified expert.

YouTube, as you know as you’re reading this blog entry, is a treasure trove of lectures by notable figures from business schools across the globe. It is worth exploring and finding out about your subject in an age of democratising information.

Subject split today!

From today Martin Osborne and myself will be supporting different subjects within the Business School meaning that I will be supporting:

Whilst Martin Osborne will support Business, Business & Management, Management, MBA, and Professional Development.

 

Euromonitor database video

At the University of Lincoln we have many relevant programmes where the database Euromonitor International is such a key resource such as Business and Marketing, International Business, International Tourism Business, Human Resources, Logistics, MBA and Social Research. In addition to these courses other departments such as Lincoln School of Film & Media, National Centre for Food Manufacturing (NCFM), Sport and Exercise Science are seeing the benefit of using this resource.

Euromonitor has access to 80 countries for both Industries and Countries and Consumers, and cross-comparable statistics as well as different types of analysis so why not take a look at the video outlining some of these features.

Euromonitor can be found via library.lincoln.ac.uk > resources > databases > E > Euromonitor.

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New subject library guides

From 1st June Business School subjects will be split meaning that Martin Osborne will support Business, Business & Management, Management, MBA, and Professional Development.

I have published subject guides for the courses I will support from next Monday:

Daren Mansfield, Academic Subject Librarian for all of the above….CaptureDarenPoster14