Gone is the old, slightly clunky interface for FAME, now there’s an option to select the all new interface shows us that it compares to the slightly flashier interfaces of Euromonitor and Mintel (we’ve requested to permanently replace the old version on FAME).
We’re delighted that this upgrade has taken place. There’s now a help guide available, as well as being able to compare the profit and loss account of, for instance, supermarkets in the East Midlands under Pivot Analysis. Another feature is being able to see the calculations of a gearing ratio which is absolute gold dust to accountancy and finance students; comparable in usefulness to the SWOT and Porter’s Five Forces Analysis on Marketline. Unlike the old version, there’s a warning if you use the back button so you won’t lose your work. It’s certainly worth exploring in greater depth.