Love them or loathe them but reflective accounts are here to stay in Higher Education, be it recorded on a reflective journal entry, a text on your mobile, an essay a Twitter, blog or Facebook entry, a formal report or professional account . Some naturally feel uncomfortable with this kind of writing. Fortunately for the purposes of this blog post, I enjoy tracking my learning through writing, which I have accomplished a few times at postgraduate study, as well as supporting students drafting their learning logs. The trick, I would say, is to blend theory and case studies (real life examples) with reflective writing. This approach accommodates the requirements of UK Higher Education. I hope you find these slides useful, which will form a lecture to marketing students next Monday.