Searching market data on Mintel

Our database this week in our long-running theme is Mintel.

If you’ve ever wondered what the database Mintel is capable of then this short video is a neat overview. There’s an amazing amount of UK-based information covering a wide range of sectors, categories (from austerity and value to social media) to demographics (which includes millennials). You can download a range of data from spreadsheets, and then convert them into graphs for your assignments, as well as creating impressive reports.

For instance, there’s an impressive report on mobile phone, only just published, that has not only a report but a databook where the hyperlinks on the spreadsheet, once clicked, provides options like what operating system consumers are using as well as their age range.

Why not spend a few minutes selecting various options and seeing what it can do. If you need any help then please contact me and I’m more than happy to meet you, or advise you via email.

To access this database just go the library page > Find > Databases > M > Mintel.

What’s your favourite Library book this month?

New books this month includes Laasch’s Responsible Business (2016) and books on employability amidst those about sustainability.  Why not check out our new Lincoln International Business School library books list on Talis.

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Celebrate Spring with our new Library books this month

Although it is officially Spring, I’ve chosen a couple of books about decay for books of the month – I particularly love the cover featured below. Our new Library books this month for the Lincoln International Business School includes the beautifully titled ‘Curated decay: heritage beyond saving‘ by DeSilvey (2017) and ‘Dirty Secrets: How tax havens destroy the economy‘ by Murphy (2017).  Please find the time to read these books before the end of April (we’re still 24/7), because we’ve got loads more interesting books on order that we should all investigate in May.

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Need Lincoln International Business School revision books?

Do you need  Lincoln International Business School revision books for the forthcoming exam period?

We are developing a small collection of core text books – please ask at the Library desk for details. These are borrowed for a 2-hour period.

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Try warc.com for an eco car market advertising case study

Need an advertising case study? Warc.com (library.lincoln.ac.uk > Find > Databases > W >) could be just what you’re looking for. Say if you need to investigate the eco, hybrid, electric cars market, as an example.

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Visit the library drop-in @David Chiddick building 10-11am today

Please excuse the somewhat stern-looking face on the poster, but don’t miss my drop-in today. I’m a friendly person and moreover interested in how I can help with your research. It’s raining outside (where else would it be?) and it’s taking place opposite the Book & Latte, so why not grab a coffee and chat about your latest assignment?

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Becoming a daily reflective practitioner

Yesterday, I submitted a ‘letter to myself’​ to my past self as part of an upcoming event at Lincoln’s Drill Hall. Reflection ought to be embedded into our personal and work lives so that it becomes part of our daily routine. If not, why not? I find that reflective practice helps me change, if not always for the better, I always believe that I’m going forward. Life is about learning afterall. Some criticise that reflection is too backward-looking, turning over historical events in an already over-ploughed field; or simply navel-gazing (at worst). I disagree, but then I would. As Socrates (allegedly) said at his (less than unfortunate) trial: “An un-examined life is not worth living”.

N. B. I’ve embedded these slides from a code I retrieved from my account on Scribd, the document sharing platform. PS. It’s the free version!

Reflective Writing slides by Daren Mansfield on Scribd

Guest Lecture: the Chief Executive of Siemens in the UK

Following on from Charlotte Hogg’s triumphant lecture last week, the University has managed another coup. This time, Juergen Maier, the Chief Executive of Siemens in the UK, is to speak at the Lincoln International Business School on the topic of Industrial Digitalisation – a major opportunity for the UK economy. This takes place on Monday 20th March, from 3PM in DCB 1101 – Main Lecture Theatre . Siemens, of course, is undeniably the industrial powerhouse of Lincoln and offers potential life-changing student placements. To book your place on this unmissable event go to:

https://www.eventbrite.co.uk/e/guest-lecture-juergen-maier-chief-executive-of-siemens-uk-tickets-31156517984

 

 

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What will you find on ProQuest Dissertations & Theses Global?

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Please be advised we now have access to Proquest Dissertations & Theses Global , an addition that replaces the previous much smaller collection of Proquest Dissertations & Theses (UK & Ireland). This resource has been added to our Electronic Journals A-to-Z and Database list. The database also includes a banner of what looks like the swankiest restaurant in the world, no doubt situated in Milan or somewhere similar, and designed to attract the most discerning researcher.

You need to select the “Full Text” option in order to search for entire theses. It’s an astonishing collection: for a full text search on ‘entrepreneurship characteristics’, 43,198 results were recorded; some of which included Mercidee Curry’s Students’ perceptions of entrepreneurship at a historically black university in central Mississippi (Mississippi State University, 2012) and Susan J. Stevenson’s Entrepreneurial characteristics: The phenomenological study of the perceived characteristics that influence women to pursue entrepreneurship (Capella University, 2010). What will you find?

Proquest Dissertations & Theses (UK & Ireland) is a wonderful complement to ETHOS, which is the British Library’s collection of PhD Theses.

 

 

Business School drop-in with your subject Librarian

Hot off the press! A new poster for my Lincoln International Business School drop-in session has just been printed to advertise when I’m sitting at one of the tables near Starbucks on the ground floor of the David Chiddick building from 10-11 am every Wednesday.

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