Marketline is a very popular database used for market research purposes where researching country information, industry and company profiles is available. It is also good for international business for students wishing to find out about businesses outside of the United Kingdom. Please view Marketline’s video which gives an overview of the database, and an insight into its formidable potential. I would recommend some investigation into the database section of Marketline where you can generate some very interesting and unique charts, such as one I have just conducted on broadband activity in Afghanistan. Why not try to generate a chart to test Marketline’s impressive archive?
Whilst comparing and contrasting various products in various countries may be useful in a business or marketing assignment, such multi-layered information is often hard to find, so I’m offering some guidance on these freshly-produced videos. It is worth remembering as business students such research is carried out by multinationals, particularly those considering expansion into new or emerging markets, or following a trend, so learning about database research has an employability value as well. At the bottom right-hand corner of each video there is a full-screen option available should you wish to enlarge the screen.
The first video shows you how to conduct market research on the Marketline (Datamonitor 360), using the example of bottled water and comparing its market value in Brazil, Colombia, Uruguay, and Venezuela; all of which can be downloaded into Excel.
The second video uses the database Global Market Information Database (Euromonitor International) to conduct research into the market sizes of cigarettes in Egypt, Tunisia, Iran and Saudi Arabia. Again these statistics can be downloaded into an Excel spreadsheet.
If you reference these videos correctly then you are able to insert them into your assignment or appendices, which could boost your quantitative evidence and your final grade. It may take a few moments to familiarise yourself with using these databases, but it would be worth the effort in the end.