At the University of Lincoln we have many relevant programmes where the database Euromonitor International is such a key resource such as Business and Marketing, International Business, International Tourism Business, Human Resources, Logistics, MBA and Social Research. In addition to these courses other departments such as Lincoln School of Film & Media, National Centre for Food Manufacturing (NCFM), Sport and Exercise Science are seeing the benefit of using this resource.
Euromonitor has access to 80 countries for both Industries and Countries and Consumers, and cross-comparable statistics as well as different types of analysis so why not take a look at the video outlining some of these features.
Although this message was originally posted in March this year, I thought it was important to re-announce that from 1st June 2015 subject support for the Business School will be split along the following lines:
Daren will support…Accountancy and Finance, Advertising and Marketing, Economics, Events Management, International Business, Languages, Tourism, Lincoln College.
Martin will support…Business, Business & Management, Management, MBA, Professional Development, North Lindsey College .
Our (amicable) separation is not divorce though, as both Daren and Martin will continue to work closely together as we remain part-time and unable to cover the week individually. A range of libguides will shortly be published to support these various subjects.
Just to let you know that our More Books service for undergraduate students will be closing on the 15th May, so if you want a book to be added to the library collection please submit your request before this deadline. More Books for Research will remain open for postgraduate students and researchers and is available at http://lncn.eu/pu57.
The More Books service for undergraduates will return in the Autumn.
Marketline is a very popular database used for market research purposes where researching country information, industry and company profiles is available. It is also good for international business for students wishing to find out about businesses outside of the United Kingdom. Please view Marketline’s video which gives an overview of the database, and an insight into its formidable potential. I would recommend some investigation into the database section of Marketline where you can generate some very interesting and unique charts, such as one I have just conducted on broadband activity in Afghanistan. Why not try to generate a chart to test Marketline’s impressive archive?
Josh Zhang has recently started at the Library as the International Coordinator having completed an MSc Computing Science at the University. His first job will be to identify the library needs of international students in order to enhance our services and strengthen our library community. Josh will be visiting seminars to say hello during Semester B.
I was so impressed by Gary Ramsden’s fluently structured PhD thesis that I regularly recommend it to students as an example of good academic writing. Students can visit the core collection in the Library to use the thesis as a valued resource as an example of a well written, well argued, thorough critique. Each paragraph clearly argues a viewpoint, discusses it, summarizes and looks ahead to the next theme or discussion point. For me, it demonstrates that Gary knows his subject inside and out, and is able to persuasively express himself without hesitation as a result.
We are often asked how to write academically, how to respond to a question academically, using references to support and argue a particular viewpoint, so why not use it as a valued resource if you are interested in improving your academic critique?
These are the Business School courses which the Academic Subject Librarians support at the University.
Martin Osborne and myself, Daren Mansfield, support the Business School, incorporating Accountancy, Advertising, Business, Events Management, Finance, International Business, Management, Marketing, MBA, MSc, Modern Languages, Recreational Management and Tourism.
Helen Williams (below) supports all thedistance learners (Aerospace Engineering and Airworthiness Management, Business Management, Communications Management, Communications Engineering Management, Engineering Management, Logistics Management).
Tracey Newby (below) supports the MSc HRM /D course.
Richard Galletly’s (an Academic English Lecturer at Aston University) excellent overview of writing an effective essay to discuss and critically evaluate different motivation theories is well worth watching. He also offers written and verbal feedback on a student’s essay on the banking crisis which is useful and answers many frequently asked questions in the process. Richard refers to Andy Gillet’s 2009 Inside Track to Successful Academic Writing book as inspiration for his video, which is available on YouTube.
More Books is back! The Library wants to know what resources you can’t get hold of! Let us know and we’ll buy more books and e-books.
Select the appropriate ‘More Books’ option (Undergraduate or Research) and complete the form with details of what you need on http://library.lincoln.ac.uk/home/more-books/ . We’ll get in touch with you if we need any additional information. Most books will be supplied within 4 weeks and we’ll reserve the book for you when it arrives.