Market Research for 1st year Advertising and Marketing students by Daren Mansfield on Scribd
New FAME interface
Gone is the old, slightly clunky interface for FAME, now there’s an option to select the all new interface shows us that it compares to the slightly flashier interfaces of Euromonitor and Mintel (we’ve requested to permanently replace the old version on FAME).
We’re delighted that this upgrade has taken place. There’s now a help guide available, as well as being able to compare the profit and loss account of, for instance, supermarkets in the East Midlands under Pivot Analysis. Another feature is being able to see the calculations of a gearing ratio which is absolute gold dust to accountancy and finance students; comparable in usefulness to the SWOT and Porter’s Five Forces Analysis on Marketline. Unlike the old version, there’s a warning if you use the back button so you won’t lose your work. It’s certainly worth exploring in greater depth.
Searching market data on Mintel
Our database this week in our long-running theme is Mintel.
If you’ve ever wondered what the database Mintel is capable of then this short video is a neat overview. There’s an amazing amount of UK-based information covering a wide range of sectors, categories (from austerity and value to social media) to demographics (which includes millennials). You can download a range of data from spreadsheets, and then convert them into graphs for your assignments, as well as creating impressive reports.
For instance, there’s an impressive report on mobile phone, only just published, that has not only a report but a databook where the hyperlinks on the spreadsheet, once clicked, provides options like what operating system consumers are using as well as their age range.
Why not spend a few minutes selecting various options and seeing what it can do. If you need any help then please contact me and I’m more than happy to meet you, or advise you via email.
To access this database just go the library page > Find > Databases > M > Mintel.