Thematic coding – what is it?

I was asked about thematic coding recently and searched the internet for a logical answer. This short video (6 mins) produced in 2010 by Graham R Gibbs from the University of Huddersfield is a useful introduction to this kind of systematic research analysis.

Or there’s a webpage from the University of Auckland’s School of Pysychology, which offers a neat overview of thematic analysis, and suggests various approaches., in which they mention this definition:

  1. Coding: This phase involves generating succinct labels (codes!) that identify important features of the data that might be relevant to answering the research question. It involves coding the entire dataset, and after that, collating all the codes and all relevant data extracts, together for later stages of analysis.

The University of Huddersfield have also compiled an innovative website entitled Template Analysis (sounds like a 70s prog rick album!) designed by Professor Nigel King. This contains much useful information for the keen social sciences researcher. There’s even a Facebook community for the intrepid explorer wishing to explore their own discipline.

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