The Library has recently upgraded Euromonitor International to the Passport GMID version, which means you can access daily industry news, select relevant articles and analyse the latest business and marketing information. You are also able to access all the daily country and consumer articles and detailed reports by accessing any of the homepages within the countries and consumers tab. A useful feature is to compare various products in a number of countries, and choosing factors like currencies, exchange rates, and year-on-year growth (%). Such data would greatly enhance your marketing research.
There are a variety of help videos available to enhance your understanding of GMID .
If you need any support in using this database then please email: businesslibrarian@lincoln.ac.uk