The Library has recently upgraded Euromonitor International to the Passport GMID version, which means you can access daily industry news, select relevant articles and analyse the latest business and marketing information. You are also able to access all the daily country and consumer articles and detailed reports by accessing any of the homepages within the countries and consumers tab. A useful feature is to compare various products in a number of countries, and choosing factors like currencies, exchange rates, and year-on-year growth (%). Such data would greatly enhance your marketing research.
There are a variety of help videos available to enhance your understanding of GMID .
If you need any support in using this database then please email: email@example.com
This short introductory video of Martin Osborne and Daren Mansfield, Academic Subject Librarians for the Business School, took an incredible 18 takes to complete – which is the reason why we’re celebrating at the end! You may have to raise the volume on your computer…
Whilst comparing and contrasting various products in various countries may be useful in a business or marketing assignment, such multi-layered information is often hard to find, so I’m offering some guidance on these freshly-produced videos. It is worth remembering as business students such research is carried out by multinationals, particularly those considering expansion into new or emerging markets, or following a trend, so learning about database research has an employability value as well. At the bottom right-hand corner of each video there is a full-screen option available should you wish to enlarge the screen.
The first video shows you how to conduct market research on the Marketline (Datamonitor 360), using the example of bottled water and comparing its market value in Brazil, Colombia, Uruguay, and Venezuela; all of which can be downloaded into Excel.
The second video uses the database Global Market Information Database (Euromonitor International) to conduct research into the market sizes of cigarettes in Egypt, Tunisia, Iran and Saudi Arabia. Again these statistics can be downloaded into an Excel spreadsheet.
If you reference these videos correctly then you are able to insert them into your assignment or appendices, which could boost your quantitative evidence and your final grade. It may take a few moments to familiarise yourself with using these databases, but it would be worth the effort in the end.
For anyone old enough to remember, like me, Alan Sugar was the high-profile chairman of Tottenham Hotspur from 1991 to 2001. In this programme, Sugar trouble-shoots the Premiership with its enormous debt, with clubs facing an average financial losses of £20 million a year, massing a staggering debt of £3.3 bn in the league. As an example, 91% of West Ham’s turnover is spent on players’ wages. Listen to the inspirational story of former player Dave Whelan, the founder of JJB Sports, who bought Wigan Athletic about the spiralling wage bill, or Harry Redknapp who played at West Ham during their glory days but worked at a supermarket stacking shelves during the summer.
If you are a a member of staff or student at the University of Lincoln you should be able to view this programme. Box of Broadcasts has an amazing archive of tv and radio programmes ready to view or listen to. You can also create clips and embed the links, as I have done. Just go to the Portal > Library > E-Library > Box of Broadcasts and log on.
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Meebo Messenger is a social messaging web-based platform that allows us, the Business Librarians, to answer queries in a more informal way and to extend our interaction with users. If you would like to use this facility then please be assured that correspondence is not seen by anyone else. To everyone else, the screen will appear clear of any text.
If we are logged onto Meebo it will say ‘Business Librarian is online’. Alternatively, if we are out of the office for whatever reason, Meebo will say ‘Business Librarian is offline’.
To find out more about Meebo and how it can be used with other applications like Facebook, please see Pierce Jason Jonota’s two-minute screencast video available on YouTube:
Further to enquiries about getting the RefWorks catalogue search working again, our esteemed colleague Elif Varol has written an excellent step-by-step guide, with screenshots, on using the catalogue search.
Having trouble finding historical Tourism statistics? Marketline on the e-library section of the Portal might well be what you are looking for. You can download spreadsheets of really useful information from this database with archives going back twenty years. If you wish, you can select the full screen option to play this audio video at the bottom right hand corner of the screen.
Box of Broadcasts is a shared off-air recording and media archive service where subscribers (the University of Lincoln is this case) can record forthcoming television and radio programmes as well as retrieving programmes from the previous week.
You can set up an account to request programmes and create clips to embed into Blackboard. Logging into the site on the Portal is slightly unusual – for details see Paul Stainthorp’s blog post: